Marketing and the elections

There are a number of things that the Obama campaign did well. But I thought one of the coolest ones was advertizing on video games. While the ads themselves were probably seen by a small number of people (and a smaller number of people who could vote...), the buzz created by those ads probably helped more. Plenty of news feeds about the ads. Fed the impression that Obama was more tech savy, and current...

Says something about doing things that are news worthy! Marketing lesson worth remembering.