Saturday, June 6, 2009

Selling products you have

Never mind their plug for a paid workshop. Dont know how it is, but I liked the article. Link and detail below.

It's easier to sell products that don't exist because they can do anything buyers want. Unfortunately, no one makes money selling products you don't have. Here are three ways to get better at selling products you have and grow revenue faster.
  1. Identify the target buyers that benefit most from your current products - as is. Determine the market dynamics most influencing those buyers and communicate how your products help them meet the market-imposed challenges.
  2. Crank up the marketing machine - not with useless marketing fluff but with content that helps your buyers do something better. How-to articles, webinars, white papers and best-practice tips can fill the sales pipeline with low hanging fruit and won't break the marketing budget. Convince your target buyers you understand their business and revenue will come.
  3. Train sales people more on the business of the buyers and less on technical details of the products. Buyers buy the most credible business story, not the best product.
Make it simple for your sales and marketing teams to communicate value.

Wednesday, May 13, 2009

Mind maps

Seen on an email thread  (Couldnt find who originally sent it)

Ways you can use a mind map:

* As a dashboard for all your current projects, then link out to detailed documents and add task, date and resource information to topics.

* To help organize and flesh out the structure of any written document - an article, proposal, report, brief, lecture, etc.

* To help you run more effective meetings by arranging the information in a more actionable way faster.

* To get ideas flowing at the very beginning stages of planning or brainstorming - the visual display allows you to see connections you didn't consider before.

Additional Product Manager specific uses include:

* Figuring out your strategy
* Creating business cases
* Capturing and organizing market research
* Brainstorming product & campaign ideas
* Developing launch & campaign plans
* Tracking competition 
* Gathering product requirements 
* Conducting interviews (e.g. efficient note-taking) 

It can still be useful even if you are the only one creating maps in your organization. 

Maps can often be good presentation tools that give others a diagrammatic representation of your points.

Furthermore, maps can be exported into different formats that people are familiar with, like Microsoft Word or Adobe PDF. 

Sunday, March 22, 2009

More SF things to do

chestnut st 
union st

Jackson square

eos restaurant 
Teatro zinzani.
Dim sum anywhere in China town!