local seo - resources

From Tony Emerson (Apogee results) and Laura Alter (Austin Internet marketing meetup.)

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PRESENTATION SLIDESHOW: http://www.slideshare.net/asemerson/local-seo-keep-austin-searchable

Yahoo patent reveals how they detect local intent in users' searches:
http://www2009.org/proceedings/pdf/p481.pdf


April 2010 Emarketer Articles regarding Local Search

http://www.emarketer.com/Article.aspx?R=1007651
http://www.emarketer.com/Article.aspx?R=1007566


Creating Geositemaps
http://code.google.com/apis/kml/documentation/kmlSearch.html


SEO by the Sea - Local Search Glossary
http://www.seobythesea.com/?p=510


10 Likely Elements of Google's Local Search Algorithm
http://www.smallbusinesssem.com/10-likely-elements-of-googles-local-search-algorithm/519/


How to Create Effective Local Business Landing Pages
http://devbasu.com/local-search-landing-page-design-guide/


David Mihm's Survey of Local Rankings Factors (May 26, 2009)
http://www.davidmihm.com/local-search-ranking-factors.shtml


SEOmoz - finding citations from competitors (how to)
http://www.seomoz.org/blog/one-dead-simple-tactic-for-better-rankings-in-google-local


SearchEngineLand.com - Usability and Local Factors (mainly postulation)
http://searchengineland.com/googles-usability-fixation-reveals-local-ranking-factors-40579


hCard micro formatting
http://microformats.org/wiki/hcard
http://en.wikipedia.org/wiki/HCard
http://searchengineland.com/the-hcard-microformat-local-search-optimization-12424


Distribution List of Universal Business Listings (you can pay these guys $30 per submission or just go down the list and fill out everything that applies)
https://www.ubl.org/Distribution_List.aspx


Places to which you should definitely submit your listing, other than Google, Yahoo, and Bing
Citysearch.com
Superpages.com
Insiderpages.com
Merchantcircle.com
Yelp.com
Yellowpages.com
Brownpages.com
Localeze.com
infoUSA.com
TripAdvisor.com
JudysBook.com
Angieslist
Kudzu.com


Google Tools for Success for Small Businesses
http://www.google.com/help/places/partners/sba/index.html